Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success
Gallo, Carmine
McGraw-Hill Education
08/2016
272
Mole
Inglês
9781259835896
15 a 20 dias
Now in paperback-the "Think Different" approach to innovation based on the guiding principles and enduring legacy of Apple's legendary CEO Steve Jobs.
Acknowledgments ix Preface xi Introduction: What the World Needs Now is More Jobs--Steve Jobs xv Chapter 1: What Would Steve Do? 1 Principle 1: Do What You Love Chapter 2: Follow Your Heart 15 Chapter 3: Think Differently About Your Career 25 Principle 2: Put a Dent in the Universe Chapter 4: Inspire Evangelists 45 Chapter 5: Think Differently About Your Vision 61 Principle 3: Kick-Start Your Brain Chapter 6: Seek Out New Experiences 81 Chapter 7: Think Differently About How You Think 93 Principle 4: Sell Dreams, Not Products Chapter 8: See Genius in Their Craziness 105 Chapter 9: Think Differently About Your Customers 125 Principle 5: Say No to 1,000 Things Chapter 10: Simplicity is the Ultimate Sophistication 137 Chapter 11: Think Differently About Design 155 Principle 6: Create Insanely Great Experiences Chapter 12: We're Here to Help You Grow 175 Chapter 13: Think Differently About Your Brand Experience 185 Principle 7: Master the Message Chapter 14: The World's Greatest Corporate Storyteller 199 Chapter 15: Think Differently About Your Story 209 One More Thing...Don't Let the Bozos Get You Down 219 Notes 223 Index 237
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Now in paperback-the "Think Different" approach to innovation based on the guiding principles and enduring legacy of Apple's legendary CEO Steve Jobs.
Acknowledgments ix Preface xi Introduction: What the World Needs Now is More Jobs--Steve Jobs xv Chapter 1: What Would Steve Do? 1 Principle 1: Do What You Love Chapter 2: Follow Your Heart 15 Chapter 3: Think Differently About Your Career 25 Principle 2: Put a Dent in the Universe Chapter 4: Inspire Evangelists 45 Chapter 5: Think Differently About Your Vision 61 Principle 3: Kick-Start Your Brain Chapter 6: Seek Out New Experiences 81 Chapter 7: Think Differently About How You Think 93 Principle 4: Sell Dreams, Not Products Chapter 8: See Genius in Their Craziness 105 Chapter 9: Think Differently About Your Customers 125 Principle 5: Say No to 1,000 Things Chapter 10: Simplicity is the Ultimate Sophistication 137 Chapter 11: Think Differently About Design 155 Principle 6: Create Insanely Great Experiences Chapter 12: We're Here to Help You Grow 175 Chapter 13: Think Differently About Your Brand Experience 185 Principle 7: Master the Message Chapter 14: The World's Greatest Corporate Storyteller 199 Chapter 15: Think Differently About Your Story 209 One More Thing...Don't Let the Bozos Get You Down 219 Notes 223 Index 237
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
