Marketing Management (Int'l Ed)
portes grátis
Marketing Management (Int'l Ed)
Johnston, Mark W.; Marshall, Greg W.
McGraw-Hill Education
04/2014
576
Dura
Inglês
9781259094972
15 a 20 dias
Represents marketing management that the way it is actually practiced in successful organizations today.
PART ONE: Discover Marketing ManagementChapter 1: Marketing in Today's Business MilieuChapter 2: Elements of Marketing Strategy, Planning, and CompetitionPART TWO: Use Information to Drive Marketing DecisionsChapter 3: Managing Marketing InformationChapter 4: Understand Customers: Business-to-Consumer MarketsChapter 5: Understand Business-to-Business MarketsChapter 6: Segmentation, Target Marketing, Positioning, and CRMPART THREE: Develop the Value Offering - The Product ExperienceChapter 7: Product Strategy and New Product DevelopmentChapter 8: Build the BrandChapter 9: Service as the Core OfferingPART FOUR: Price and Deliver the Value OfferingChapter 10: Manage Pricing DecisionsChapter 11: Manage Marketing Channels and Points of Customer InterfacePART FIVE: Communicate the Value Offering to CustomersChapter 12: Promotion Strategy and New MediaChapter 13: Advertising, Sales Promotion, and Public RelationsChapter 14: Personal Selling and Direct MarketingPART SIX: Bring It All Together - Global and Performance DimensionsChapter 15: Understand the Global Marketplace: Marketing Without BordersChapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
Represents marketing management that the way it is actually practiced in successful organizations today.
PART ONE: Discover Marketing ManagementChapter 1: Marketing in Today's Business MilieuChapter 2: Elements of Marketing Strategy, Planning, and CompetitionPART TWO: Use Information to Drive Marketing DecisionsChapter 3: Managing Marketing InformationChapter 4: Understand Customers: Business-to-Consumer MarketsChapter 5: Understand Business-to-Business MarketsChapter 6: Segmentation, Target Marketing, Positioning, and CRMPART THREE: Develop the Value Offering - The Product ExperienceChapter 7: Product Strategy and New Product DevelopmentChapter 8: Build the BrandChapter 9: Service as the Core OfferingPART FOUR: Price and Deliver the Value OfferingChapter 10: Manage Pricing DecisionsChapter 11: Manage Marketing Channels and Points of Customer InterfacePART FIVE: Communicate the Value Offering to CustomersChapter 12: Promotion Strategy and New MediaChapter 13: Advertising, Sales Promotion, and Public RelationsChapter 14: Personal Selling and Direct MarketingPART SIX: Bring It All Together - Global and Performance DimensionsChapter 15: Understand the Global Marketplace: Marketing Without BordersChapter 16: The Marketing Dashboard: Metrics for Measuring Marketing Performance
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
