Looseleaf Introduction to Mass Communication: Media Literacy and Culture

Looseleaf Introduction to Mass Communication: Media Literacy and Culture

Baran

McGraw-Hill Education

06/2016

Mole

Inglês

9781259921490

15 a 20 dias

Personalizes learning for every student no matter whom they are or where they are by giving them a deeper understanding of the role that media plays in both shaping and reflecting culture while also helping them understand their role in society through that process.
Part One: Laying the Groundwork1. Mass Communication, Culture, and Media Literacy2. Convergence and the Reshaping of Mass Communication Part Two: Media, Media Industries, and Media Audiences 3. Books 4. Newspapers 5. Magazines 6. Film 7. Radio, Recording, and Popular Music 8. Television, Cable, and Mobile Video 9. Video Games 10. The Internet Part Three: Strategic Communication Industries11. Public Relations 12. Advertising Part Four: Mass-Mediated Culture in the Information Age13. Theories and Effects of Mass Communication 14. Media Freedom, Regulation, and Ethics 15. Global MediaGlossaryReferences
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