Impossible to Ignore: Creating Memorable Content to Influence Decisions
portes grátis
Impossible to Ignore: Creating Memorable Content to Influence Decisions
Simon, Carmen
McGraw-Hill Education
05/2016
288
Dura
Inglês
9781259584138
15 a 20 dias
A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science
CHAPTER 1: MEMORY IS A MEANS TO AN END Why memory matters in decision-making CHAPTER 2: A BUSINESS APPROACH TO MEMORY Three steps to influence memory and decisions CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS Practical ways to avoid the hazards of random memory CHAPTER 4: MADE YOU LOOK How cues pave the way to action CHAPTER 5: THE PARADOX OF SURPRISE The price we pay for extra attention, time, and engagement CHAPTER 6: SWEET ANTICIPATION How to build excitement for what happens next CHAPTER 7: WHAT MAKES A MESSAGE REPEATABLE? Techniques to convince others to share your words CHAPTER 8: BECOME MEMORABLE WITH DISTINCTION How to stay on people's minds long enough to spark action CHAPTER 9: MEMORABLE STORYTELLING The science of retrieving memories CHAPTER 10: HOW MUCH CONTENT IS TOO MUCH? How to handle content sacrifice CHAPTER 11: HOW DOES THE BRAIN DECIDE? The neurobiology and neuroeconomics of choice8 CHAPTER 12: THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED How to balance accidental and purposeful forgetting
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A groundbreaking approach to creating memorable messages that are easy to process, hard to forget, and impossible to ignore-using the latest in brain science
CHAPTER 1: MEMORY IS A MEANS TO AN END Why memory matters in decision-making CHAPTER 2: A BUSINESS APPROACH TO MEMORY Three steps to influence memory and decisions CHAPTER 3: CONTROL WHAT YOUR AUDIENCE REMEMBERS Practical ways to avoid the hazards of random memory CHAPTER 4: MADE YOU LOOK How cues pave the way to action CHAPTER 5: THE PARADOX OF SURPRISE The price we pay for extra attention, time, and engagement CHAPTER 6: SWEET ANTICIPATION How to build excitement for what happens next CHAPTER 7: WHAT MAKES A MESSAGE REPEATABLE? Techniques to convince others to share your words CHAPTER 8: BECOME MEMORABLE WITH DISTINCTION How to stay on people's minds long enough to spark action CHAPTER 9: MEMORABLE STORYTELLING The science of retrieving memories CHAPTER 10: HOW MUCH CONTENT IS TOO MUCH? How to handle content sacrifice CHAPTER 11: HOW DOES THE BRAIN DECIDE? The neurobiology and neuroeconomics of choice8 CHAPTER 12: THE RIGHT TO BE FORGOTTEN AND THE INTENT TO BE REMEMBERED How to balance accidental and purposeful forgetting
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
