How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth

How Innovation Really Works: Using the Trillion-Dollar R&D Fix to Drive Growth

Knott, Anne Marie

McGraw-Hill Education

03/2017

272

Dura

Inglês

9781259860935

15 a 20 dias

Introduces new methods to measure a company's Research Quotient (RQ) and determine which R&D investments are most likely to increase profits, and drive growth and innovation.
Preface Acknowledgments Chapter 1: The Problem: Flying Blind Chapter 2: Misconception 1: Small Companies Are More Innovative Chapter 3: Misconception 2: Uncontested Markets Are Good for Innovation Chapter 4: Misconception 3: Spending More on R&D Increases Innovation Chapter 5: Misconception 4: Companies Need More Radical Innovation Chapter 6: Misconception 5: Open Innovation Turbocharges R&D Chapter 7: Misconception 6: R&D Needs to Be More Relevant Chapter 8: Misconception 7: Wall Street Rewards Innovation Chapter 9: The Promise of RQ: Restoring Growth Chapter 10: Behind RQ: What It Really Is and How to Find Yours Appendix Notes Index
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