Consumer Psychology 2e
portes grátis
Consumer Psychology 2e
Jansson-Boyd, Cathrine
Open University Press
08/2019
Mole
Inglês
9780335247967
15 a 20 dias
Descrição não disponível.
1 Consumer Psychology: What it is and how it emerged 2 Consumer memory and learning 3 Perception and attention 4 Identity and consumption 5 The emotional consumer 6 Attitudes 7 Advertising psychology 8 Motivational determinants of consumer behaviour 9 Consumer decision-making and brand loyalty 10 The Internet 11 Children as consumers 12 Consumption and happiness 13 Consumers and the environment
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
1 Consumer Psychology: What it is and how it emerged 2 Consumer memory and learning 3 Perception and attention 4 Identity and consumption 5 The emotional consumer 6 Attitudes 7 Advertising psychology 8 Motivational determinants of consumer behaviour 9 Consumer decision-making and brand loyalty 10 The Internet 11 Children as consumers 12 Consumption and happiness 13 Consumers and the environment
Este título pertence ao(s) assunto(s) indicados(s). Para ver outros títulos clique no assunto desejado.
